Current:Home > MyBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -MoneyStream
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-17 21:17:25
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (47)
Related
- 'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
- Why Princess Diaries' Heather Matarazzo Left Hollywood for Michigan
- Sicily Yacht Sinking: 4 Bodies Recovered From the Wreckage By Divers
- Fantasy football rankings: Sleeper picks for every position in 2024
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Montana asbestos clinic seeks to reverse $6M in fines, penalties over false claims
- Gigi Hadid Shares Rare Glimpse of Daughter Khai Malik in Summer Photo Diary
- Beware of these potential fantasy football busts, starting with Texans WR Stefon Diggs
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- Olympian Aly Raisman Shares Mental Health Advice for Jordan Chiles Amid Medal Controversy
Ranking
- Senate begins final push to expand Social Security benefits for millions of people
- Defense attorneys for Boston Marathon bomber seek recusal of judge overseeing case
- Warriors Hall of Famer Al Attles, one of NBA’s first Black head coaches, dies at 87
- How Ben Affleck Hinted at Being Incompatible With Jennifer Lopez Months Before Split
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- Polaris Dawn: SpaceX is about to launch a billionaire and 3 others into orbit on civilian mission
- Social Security's 2025 COLA: Retirees in these 10 states will get the biggest raises next year
- Canadian freight trains could stop moving Thursday. If they do, many businesses will be hurt
Recommendation
Federal hiring is about to get the Trump treatment
RHODubai's Sara Al Madani Reveals Ex Maid Allegedly Plotted With Kidnappers to Take Her Son for Ransom
PHOTO COLLECTION: Election-2024- Robert F. Kennedy Jr.
3 people charged after death of federal prison worker who opened fentanyl-laced mail
Senate begins final push to expand Social Security benefits for millions of people
Taylor Swift sings with 'producer of the century' Jack Antonoff in London
Grapefruit-sized hail? Climate change could bring giant ice stones
3 ways you could reduce your Social Security check by mistake