Current:Home > ContactAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -MoneyStream
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-14 17:24:55
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (7)
Related
- Arkansas State Police probe death of woman found after officer
- Powerball winning numbers for March 23, 2024 drawing: Jackpot rises to $750 million
- Mountain lion kills 1, injures another in California
- Former Filipino congressman accused of orchestrating killings of governor and 8 others is arrested at golf range
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Sunday NIT schedule: No. 1 seeds Indiana State, Wake Forest headline 5-game slate
- Museum, historical group launch search for wreckage of ace pilot Richard Bong’s crashed plane
- Rep. Marjorie Taylor Greene files motion to oust House Speaker Mike Johnson over spending deal
- Meta donates $1 million to Trump’s inauguration fund
- Powerball winning numbers for March 23, 2024 drawing: Jackpot rises to $750 million
Ranking
- Grammy nominee Teddy Swims on love, growth and embracing change
- What is Palm Sunday? Why is the donkey important to the story? And how is it celebrated worldwide?
- These Headphone Deals From Amazon's Big Spring Sale will be Music to Your Ears
- Book excerpt: Age of Revolutions by Fareed Zakaria
- Military service academies see drop in reported sexual assaults after alarming surge
- Rep. Mike Gallagher says he’s resigning early, leaving House Republicans with thinnest of majorities
- Shawn Johnson's Kids Are Most Excited For This Part of Their Trip to the 2024 Olympics
- For the first time, Russia admits it's in a state of war with Ukraine
Recommendation
The Super Bowl could end in a 'three
Gonzaga's Mark Few continues March Madness success with ninth Sweet 16 appearance in row
BTW, The K-Beauty Products You've Seen All Over TikTok Are on Major Sale Right Now on Amazon
The Capital One commercials with Charles Barkley, Samuel L. Jackson and Spike Lee ranked
Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
Drake Bell Calls Josh Peck His Brother as Costar Supports Him Amid Quiet on Set Revelation
This $11 Eyeshadow Stick is So Good, Shoppers Say They're Throwing Out All Their Other Eyeshadows
Women's March Madness games today: Schedule, how to watch Sunday's NCAA Tournament